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ABOUT THE GROUP
Competition Research Institute is a part of IBBC group specialized in risk optimization, provision of information and knowledge about the strategic nature and safety of investment processes.
We approach each project individually, with due professionalism and commitment, delegating the best people for it. We provide maximum effectiveness, and in particular confidentiality of our activities.
Using the experience of experts from various areas of economy and science, we also rely on solutions verified in practice by international concerns and dynamically operating Polish companies.
Competition analysis
Competition analysis focuses on single research activities for the purpose of expanding knowledge about the competitor and supplementation of activities related to monitoring of the competition.
- analysis of strengths and weaknesses of competitors,
- analysis of past and future operations of competitors,
- detailed reports on competitors,
- examination of the structure and employment of competitors,
- examination of competitors using the method of "mystery client" (mystery client),
- examination of prices, before- and after-sale conditions, promotions, mechanisms of the competitors' operation,
- examination of direct environment of the competitor,
- analysis of marketing activities of the competitor,
- analysis of the competitor's clients,
- strategic assessment of the competitors' activities,
- identification of the competitors' strategy,
- consulting with regard to offensive or defensive activities towards competitors.